EU AI Act: chatbots must disclose AI use, with marking grace period ending 2 December
Since 2 August 2026, Article 50 of the EU AI Act requires products interacting with EU users to disclose AI use, including chatbots disclosing before or during first contact. AI-generated text, images, audio and video must carry machine-readable marks, and deepfakes need visible labels. Systems already on the market before 2 August have until 2 December 2026 to meet the marking requirement. Violations can draw fines of up to 3% of global turnover, and the rules apply regardless of where a company is headquartered. The article also advises mapping AI features, adding disclosure text, and keeping records of disclosures, while noting it is a product pitch offering templates rather than legal advice.
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