EU AI Act Article 50: Transparency Rules for AI Systems Take Effect August 2026
The European Union's AI Act will enforce new transparency obligations under Article 50 starting 2 August 2026, affecting AI developers and deployers operating in the EU. The rules require chatbot providers to inform users they are interacting with an AI, and mandate machine-readable labelling of AI-generated or manipulated content where technically feasible. Deployers using emotion recognition or biometric categorisation systems must notify individuals exposed to such tools, while deepfake and certain public-interest content must be clearly disclosed as artificially generated. The obligations distinguish between providers, who build or market AI systems, and deployers, who use them in real-world settings. A transitional grace period until 2 December 2026 applies to providers of AI systems already on the market before the enforcement date.
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