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Esports World Cup eyes mainstream fame with chess and celebrity player culture

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The Esports World Cup (EWC) held in Paris has drawn attention for including chess alongside traditional digital titles, signaling an expanding definition of esports. EWC executive Mike McCabe highlighted chess's centuries-old global appeal as a natural fit within the esports umbrella. The Paris edition served as a test of the event's ability to travel and attract diverse audiences beyond its usual base. McCabe expressed ambitions for esports players to achieve the kind of mass recognition currently enjoyed by IPL cricketers. His remarks reflect a broader industry push to bring esports into the mainstream sporting spotlight.

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