EQT, Emami, Balaji vie with ITC to acquire snack brand Prataap Snacks

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Swedish investment firm EQT, FMCG company Emami, and snack maker Balaji Wafers are competing with ITC to acquire Prataap Snacks. Prataap Snacks is the manufacturer of popular snack brands like Crax and Yellow Diamond. The potential acquisition, reported by the Economic Times, indicates strong interest in the Indian snack food sector. A deal would allow the winning bidder to significantly expand its market share in this competitive industry.

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