EloElo raises $80M from NBCUniversal to expand in India's microdrama market

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Indian microdrama startup EloElo has secured $80 million in funding from NBCUniversal. The investment is aimed at capitalizing on the rapid growth of short-form serialized video content in India. The company's rival, StoryTV, reportedly has over 33 million monthly active users, according to Sensor Tower data. The deal underscores growing international interest in the country's expanding digital entertainment market.

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