Eleven Unlinked Tickets from One Customer Reveal Gaps in AI Support Deduplication
A single customer complained eleven times over nine days about one delayed shipment, but the AI support system opened a separate ticket for each message without linking them. Because most helpdesks auto-close silent tickets, six closed as unresolved, while the dashboard counted them as solved. The author argues that duplicate tickets are a routing and trust problem, not just a storage issue, creating multiple queue entries and conflicting responses. He proposes a strict four-part duplicate test covering identity, subject, stage, and new content, and recommends linking related tickets instead of merging them when any condition fails.
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