ECB Secures Hundred Sponsorship Deals, Avoids Gambling Shirt Sponsors

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England and Wales Cricket Board (ECB) has expressed relief after securing last-minute sponsorship agreements for The Hundred tournament that do not involve gambling companies on shirts. The tournament's managing director cited a 'challenging market' as the reason behind difficulties in attracting sponsors. A proposed outright ban on betting sponsorship in cricket was deferred, meaning gambling firms are not yet prohibited from the sport entirely. The ECB had been under pressure to distance the high-profile tournament from gambling-related branding, particularly on playing kits.

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