Disney strikes deal allowing TikTok creators to use its film and TV content

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Disney has reached an agreement with TikTok that permits select creators to incorporate clips from its films and television shows into their videos. The partnership marks a significant shift in how major studios engage with social media content creators. The deal is expected to expand Disney's reach on TikTok by leveraging user-generated content. While full details of the arrangement have not been disclosed, it represents a notable step in bridging Hollywood studios and short-form video platforms.

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