Disney+ and Netflix Explore Free Ad-Supported Tiers to Attract Budget Viewers

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Disney+ and Netflix are reportedly considering launching free, ad-supported streaming options to cater to price-sensitive consumers. The move comes after both platforms have significantly raised their subscription prices in recent years. A free tier would allow users to access content without paying a monthly fee, in exchange for watching advertisements. The strategy aims to grow their user bases by reaching audiences who have been priced out of paid subscriptions. This shift reflects a broader industry trend toward ad-supported streaming as growth in paid memberships slows.

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