Disney and Adobe Partner on Custom Generative AI Models

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The Walt Disney Company has entered a multiyear partnership with Adobe to develop proprietary generative AI models for its production pipeline. The collaboration was announced at Adobe's MAX conference. Adobe will give Disney early access to its latest technologies, spanning Disney's theme parks, cruise line, and ESPN content. The two companies also plan to explore emerging technologies, including AI developed responsibly. The models will be tailored to Disney's properties and built with artists in the loop.

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