Dirora launches e-commerce platform with 68+ built-in features and no add-on fees

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A new e-commerce platform called Dirora has been built to address the high hidden costs merchants face on traditional hosted platforms, where features like reviews, loyalty programmes, and multi-currency support typically require expensive third-party app subscriptions. Dirora bundles over 68 features natively into every plan, including its free tier, so that capabilities are never gated behind paywalls — only usage limits such as product count and storage differ between plans. The platform is built on a multi-tenant architecture using Go, with more than 40 microservices organised along domain boundaries to keep the system scalable and isolated per merchant. Each store operates on its own subdomain or custom domain with automatic SSL, and cross-tenant data access is deliberately restricted by design. The founders say their core thesis is to reward merchant growth rather than penalise it, in direct contrast to the dominant industry model of a small core platform supplemented by a costly third-party app marketplace.

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