Digital Campaigning Helped Lula Win Brazil's Presidency

Brazilian President Luiz Inacio Lula da Silva relied on a digital strategy to win the election. He enlisted young politicians who are influential on social media to help reach voters. Lula also adopted personal technology himself, buying his first cellphone. He embraced online culture so fully that he jokingly styled himself the 'king of the selfie'.
This is an AI-generated summary. ShortSingh links to the original source for the complete article.

Discussion (0)
Log in to join the discussion and vote.
Log in