DialNexa Study of 1M AI Voice Calls Reveals Key Factors Behind Call Success in India

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DialNexa analyzed over one million AI-assisted business calls across India, covering inbound and outbound use cases such as lead qualification and event follow-ups. The study found that retry sequences significantly boost connectivity, with some campaigns exceeding 70% cumulative reach despite lower first-attempt pickup rates. Response latency, language handling — particularly Hindi-English code-switching — and clearly defined call objectives were identified as critical performance factors. Inbound calls, though only 16% of volume, completed their goals 89% of the time, outperforming outbound calls where engagement must be built from scratch. The research also highlighted specific daytime windows as optimal for reaching working professionals, underscoring that call timing meaningfully affects outcomes.

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