Developers Share BigQuery Queries to Work Around Google Analytics 4 Limitations
Google Analytics 4 can be connected directly to BigQuery, letting analysts query the underlying data for more precise answers to business questions. The author says users have criticized GA4 over its new interface, data thresholding, and inaccuracies, prompting them to build custom reports. The article shares several SQL queries, including pageview counts by traffic source and normalized URL, which require replacing placeholder dataset names and adjusting date ranges. It recommends filtering with _TABLE_SUFFIX because it is more efficient than filtering on event_date. Another query recreates the Unique Pageviews metric that GA4 removed, using session IDs.
This is an AI-generated summary. ShortSingh links to the original source for the complete article.

Discussion (0)
Log in to join the discussion and vote.
Log in