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Developers advised to treat messy product catalogs as data modeling issues

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The article argues that messy product catalogs, which frustrate customers, should be treated as data problems. It states that developers often face unclear SKU relationships and stale data, which misrepresent inventory. The author recommends a clear data model that separates SKUs, products, and categories for accurate analysis. Key metrics like catalog breadth, depth, and variant performance are provided to assess assortment health.

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