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Developer spends $58 on founder-targeted ads for new service, earns zero revenue

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A developer launched a small conversion-copywriting service with a live Stripe checkout and spent $58 across four paid placements on platforms including LaunchPact and LaunchBuff to reach potential founder customers. Despite reported ad views and featured listings, none of the campaigns generated a confirmed human visit or a completed purchase. One visitor opened a $49 checkout session but left without entering an email or paying, and the reason for abandonment could not be determined. The experiment revealed that reaching a broad founder audience does not equate to reaching founders who currently have the specific problem the service solves. The developer has since simplified the landing page to show the price, delivery date, and a direct checkout link, and outlined a basic server-side funnel to distinguish real buyer activity from crawler traffic.

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