Developer Runs Three Projects Using Seven Claude Code AI Subagents as a Virtual Company

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A developer has built a structured multi-agent system using Claude Code, assigning seven distinct roles — including CEO, researcher, writer, and marketer — to guide decisions across three small projects. Each role is defined by a written instruction file specifying its responsibilities, decision-making authority, and escalation rules. The workflow follows a fixed sequence, from status reporting through research, drafting, design, and marketing review, before a final CEO-level sign-off. Despite the system's sophistication, all three projects — a Japanese blog, a local shop listing service, and an English build-log site — have earned no revenue as of the post's publication in August 2026. The author acknowledges the system is a work in progress and published this post as a transparent account of the process rather than a success story.

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