Developer rebuilds Chrome extension after 90% of 101 users stopped engaging

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A solo developer launched Goat Alert, a Chrome extension that plays a goat sound if users ignore a random notification for 60 seconds, but found only about 10 users remained active after 101 installs. Most users neither uninstalled the extension nor gave feedback — they simply stopped using it, pointing to a retention problem rather than an acquisition one. The developer attributes the drop-off to the extension's repetitive, novelty-driven design, which loses its appeal after a few uses. Planned fixes include a snooze button, rotating notification messages, a streak counter with usage stats, and an optional softer alert sound. The developer acknowledges these changes are based on observed drop-off patterns and plans to monitor retention metrics after shipping the update.

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