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Developer proposes three-object CRM data model to end reporting conflicts

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A developer outlines a common problem where CRM data becomes unreliable due to conflicting reports from different teams. The issue stems from multiple teams using incompatible mental models within the same system, creating data silos. The proposed solution is a simplified, three-object data model consisting of Company, Contact, and Deal objects. This model is intended to create a single source of truth, making data queries unambiguous and preventing workflow collisions. The full reference for this model is hosted on a separate site.

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