Developer manually compiled 100 SaaS pricing pages to find real market patterns

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A developer grew frustrated with gut-feel pricing and the common habit of simply undercutting one competitor, so they manually reviewed around 100 public SaaS pricing pages across categories like analytics, email tools, and form builders. Rather than copying exact numbers, they focused on structural patterns such as where free tiers cut off, what mid-tier plans actually sell, and which pricing units — seats, usage, or projects — different products use. Key recurring patterns included annual discounts of roughly 15–20%, a heavy clustering of indie entry prices in the $9–25 range, and free tiers designed around one core job rather than time-limited full-feature trials. The researcher packaged all findings into an Excel workbook with a patterns tab and a blank experiments sheet, offering a free 12-row sample and a full ~100-company version for $19. The project was shared on DEV Community to spark discussion about how founders actually conduct pricing research when launching a product.

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