Developer Loses 1,000 Indexed Pages After Aggressively Scaling New IELTS Site

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A developer building an IELTS writing practice website saw early SEO success, with around 3,500 pages indexed by Google and a Domain Rating of 25 within the first month. Encouraged by rapid indexing, he scaled daily page publication from 200 to 1,000, while simultaneously changing the site's URL structure, which generated thousands of additional URLs. Rather than growing in step with the site, Google's indexed page count began declining, eventually dropping from approximately 3,500 to 2,500 pages. Search Console soon showed zero impressions and zero clicks, suggesting Google was actively de-indexing previously accepted pages. The developer concluded that scaling too aggressively, combined with a structural URL change, had eroded Google's trust in the site.

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