Developer Launches Free GEO Guide and AI Skill to Help Websites Rank in AI Search

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A developer has released GEO Basics, a free open-source guide to Generative Engine Optimization (GEO), available in English and Brazilian Portuguese, aimed at helping website owners adapt to AI-driven search. The guide addresses a growing shift in how people find information, as platforms like Google AI Overviews, ChatGPT Search, and Perplexity now deliver direct answers rather than lists of links. Building on the guide, the author also created a reusable GEO skill within the Tech Leads Club collection, giving AI agents a structured workflow to audit and improve pages for AI discoverability. The skill covers areas such as crawlability, semantic HTML, structured data, authorship transparency, and quotable content formatting. The project makes no guarantees about citations or rankings, focusing instead on improving the clarity, credibility, and structure of web content so AI systems can better evaluate and use it.

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