Developer finds uncalibrated AI website classifier reduces conversion rates.

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A developer created a website, Evolve, that dynamically rewrites its content for different visitor segments using a genetic algorithm and an AI classifier called Laya. The system assigns visitors to segments like 'recruiter' or 'developer' and serves optimized page variants based on their predicted interests. Testing revealed that using a poorly calibrated classifier for segmentation resulted in lower conversion rates than using no segmentation at all. The project concluded that calibration is critical for an AI routing system to perform safely and effectively.

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