Developer builds productivity app that hides streaks and removes failure markers

A solo developer has launched SecretCoach, a to-do and coaching app deliberately designed to eliminate streak counters, completion percentages, and red incomplete markers that typically punish missed days. The project was inspired by the psychological pattern known as all-or-nothing thinking, where missing a single day often leads users to abandon their goals entirely. Instead of highlighting gaps, the app greets returning users with a celebration and its AI coach is explicitly barred from asking why someone was absent. The app's evening summary tells users what they accomplished rather than showing a ratio of tasks completed, and overdue items are framed as open invitations rather than unpaid debts. Built first in Korean and launched in English this week, the app runs on React 19, Firebase, and Gemini AI, and requires no sign-up to try.