Developer builds interactive digital city where brands buy virtual locations as ads

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A developer has launched Swishtown, a fictional digital city where brands can purchase virtual locations — such as buildings, roads, and parks — as advertising real estate instead of traditional banner placements. Each location carries its own price, and branded spaces become clickable destinations that redirect visitors to the advertiser's chosen link. The spaces are not permanently fixed; higher-paying advertisers can displace existing ones, keeping the city's ad inventory dynamic. The project is a response to the growing ineffectiveness of conventional online advertising, which many users have learned to tune out. The first version is live at swishplay.in, and the creator is seeking feedback from developers, marketers, and product builders.

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