Developer Builds Custom Ayurvedic E-commerce Site Without a CMS, Focusing on SEO

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A digital marketing project involved building a hypothetical Ayurvedic brand's e-commerce website, called Shuddhi, from scratch using plain HTML, CSS, and vanilla JavaScript rather than a CMS such as WordPress or Shopify. The developer hosted the site on Vercel with continuous deployment through GitHub and used Cursor to speed up HTML generation. The write-up covers technical challenges including a Vercel edge cache issue and canonical tag fixes, along with structured data such as LocalBusiness, Product, and FAQPage schema. To test search performance, the developer published a science-backed article on copper water bottle benefits and added an llms.txt file and robots.txt rules allowing AI crawlers to access the content. The author advises prioritizing Core Web Vitals and structured data early when building static e-commerce sites.

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