Developer builds AI visibility audit tool after finding his own site invisible to LLMs

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A developer launched an Apify Actor called GEO Auditor after discovering that ChatGPT, Claude, and Gemini either did not recognise his newly launched product or described it incorrectly. The tool runs a two-part audit combining a standard technical crawl — covering robots.txt, sitemaps, structured data, and performance — with live probes sent to three major large language models via OpenRouter. Testing revealed that a misconfigured robots.txt or a JSON-LD syntax error can render a site invisible to AI even when Google rankings and Core Web Vitals are strong. The developer noted that LLM responses varied significantly across repeated tests, with ChatGPT recognising the same URL 8 out of 10 times, Claude 6 out of 10, and Gemini only 3 out of 10. The tool is available on the Apify Store and requires users to supply their own OpenRouter API key, with each full audit taking approximately eight minutes to complete.

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