Developer Builds AI Social Media Tool 'Bleam' With Free Scheduling and Paid Content Generation

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A former Jakarta agency founder is developing an AI-powered social media tool called Bleam, designed to automate content creation, scheduling, and DM responses for small businesses and agencies. The platform offers free scheduling across Instagram, TikTok, and Google Business Profile, along with basic caption generation and an Instagram audit tool requiring no signup. Paid features include full monthly content generation, comment-to-DM automation, multiple workspaces, and white labeling, primarily targeting agencies managing several client accounts. The developer explained that scheduling is free because platforms like Meta already offer it at no cost, while content generation sits behind a paywall because AI inference carries a real per-user cost. The tool is currently pre-launch with no live users, and the founder acknowledged uncertainty about whether the free tier is compelling enough to drive organic growth.

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