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Dev Builds Next.js Site for Turkish Marble Firm, Tackles Local SEO Across 40+ Locations

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A developer rebuilt the website for Vefa Mermer, a marble and granite gravestone company based in Elazığ, Turkey, after its previous no-code platform failed entirely. The project, which stretched to three months, used Next.js 14 to create programmatically generated SEO pages targeting over 40 distinct districts across four Eastern Anatolian provinces. Each location page was optimized for long-tail Turkish search queries, such as district-specific gravestone price searches, where competition is minimal. Product visuals were handled through custom SVG illustrations rather than photography, covering 25-plus gravestone models with consistent, scalable graphics. Given that local customers prefer messaging over web forms, the site also integrated a WhatsApp quote button that auto-fills product and dimension details.

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Dev Builds Next.js Site for Turkish Marble Firm, Tackles Local SEO Across 40+ Locations · ShortSingh