Data shows Olive Young's Korean and global shoppers review same sunscreen differently

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A data analysis of Olive Young's Korean and international online stores reveals distinct consumer behaviors for the same SKIN1004 sunscreen product. The Korean store, which includes in-store purchases, receives new reviews over five times faster than the global store. While both groups give the product an identical 4.9-star rating, international shoppers are more than twice as likely to post photos with their reviews. The study also found marked differences in the primary skin concerns cited by each group, with Korean reviewers focusing on pigmentation and global reviewers on acne.

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