Data Shows Most Gumroad Niches Have No Buyers, Not Just Low Competition

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A developer spent a day building nine digital products on Gumroad by selecting niches based on low competitor counts, only to find most of those niches had zero buyer activity. Using a Playwright script that scrapes public listing data from Gumroad's Discover page, they measured ratings and sales counts across the top results for multiple search terms. The analysis revealed that low competitor counts can indicate either an untapped market or simply one with no buyers — and only ratings on existing products can distinguish between the two. Niches like 'etsy seller bookkeeping' and 'construction job costing' showed near-zero ratings despite having few competitors, confirming empty demand. The data also suggested that pay-what-you-want pricing with a zero minimum drives significantly higher download volumes on Gumroad, which in turn generates more ratings and revenue.

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