Dallas Cowboys Cheerleaders add official jewelry to uniform for 2026 NFL season
The Dallas Cowboys Cheerleaders will introduce a historic update to their iconic uniform starting in the 2026 NFL season. The change comes through an expanded partnership with jewelry brand Kendra Scott. For the first time, standardized game-day jewelry will become an official part of the squad's look. The collaboration also includes a fan-facing collection inspired by Texas pride. The move reflects the cheerleaders' growing influence beyond football, merging fashion with team tradition and modern branding.
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