Crypto Infrastructure Firms Pivot Away From Blockchain Branding
A recent analysis explores why leading crypto infrastructure companies are distancing themselves from their blockchain and crypto identities. The piece argues that decentralized physical infrastructure networks (DePIN) as a category may be fading, giving way to a rebranded 'Infrastructure-as-a-Service' model. Companies in this space appear to be prioritizing mainstream enterprise appeal over crypto-native positioning. The shift reflects a broader trend of blockchain-based businesses downplaying their crypto roots to attract wider adoption and investment.
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