Crypto card startups post losses while funding large rewards to win users

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Crypto card providers are spending heavily on generous rewards to attract customers, accepting losses in the short term. The companies are betting that revenue from trading, lending and staking activity will eventually cover those payouts. The strategy aims to convert card holders into profitable long-term users of their broader crypto services. The article's source, CoinDesk, reports that the approach is still unproven as a path to sustained profitability.

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