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CRM Automation That Does Not Break at Scale

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TL;DR: Zapier is genuinely good for simple connections and genuinely wrong for business logic your revenue depends on. The dividing line is not volume, it is what happens when step four of seven fails at 2am. Build routing on Make or n8n, put a real enrichment layer in front of it, and design the failure path before the happy path. Most CRM automation stories go the same way. Someone builds it in Zapier over a weekend and it works.

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CRM Automation That Does Not Break at Scale · ShortSingh