Conversion Rate Rose 159%, Not 1.23%: A Percentage Mix-Up in a KPI Report
A weekly KPI email reported a conversion rate increase of +1.23%, even though conversions had roughly doubled after a release. The figure was percentage points, while the growth lead expected relative change, and the email did not specify which one. The correct relative lift was about 159.3%, moving from a 0.77% to a 1.99% conversion rate. The author now uses Python's decimal module with explicit rounding and clearly labeled helper functions for percentage calculations, including in the Node.js API.
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