Coffee Chains Pivot to Cold, Customisable Drinks as Gen Z Reshapes Market

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Generation Z consumers are showing a strong preference for cold and customisable beverages over traditional hot coffee. This shift in taste is prompting major coffee chains to rethink their menus and offerings. Brands are racing to adapt their products to meet the demand for chilled, personalised drink options. The trend signals a broader generational change in how young people consume beverages at coffee retailers.

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