Circle's USDC becomes Chelsea FC's jersey sponsor in Premier League crypto first

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Stablecoin issuer Circle has secured a jersey sponsorship deal with Chelsea Football Club, marking the first such partnership between a cryptocurrency firm and a Premier League team. The deal places Circle's USDC stablecoin branding on Chelsea's playing kit. The financial terms of the agreement were not publicly disclosed by either party. Earlier reports had indicated that Chelsea was seeking approximately 65 million pounds, or around $88.3 million, annually for the sponsorship slot.

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