Chipotle to Open First Restaurant in Mexico, Its Cuisine's Home Country

American burrito chain Chipotle is set to open its first outlet in Mexico, the country from which its cuisine originates. The move is a significant expansion for the US-based fast food brand into a new international market. The venture is notable given that other American fast food chains have historically struggled to find success in the countries their signature dishes come from. It remains to be seen whether Chipotle can overcome this well-documented challenge and appeal to Mexican consumers on their home turf.