China Spends $37 Billion to Boost Consumer Spending, Yet Shoppers Remain Hesitant

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China has launched a roughly $37 billion initiative aimed at encouraging consumers to spend more money. Officials describe the strategy as using new demand to guide new supply, and new supply to create new demand. The push includes payments to people to encourage shopping. Despite these incentives, consumer spending has not risen as much as authorities had hoped. The article questions why shoppers are holding back even when financially rewarded.

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