China Foreign Tourist Arrivals Surpass Pre-Pandemic Levels in 2025

China has seen a strong rebound in international tourism in 2025, with foreign visitor numbers exceeding pre-pandemic figures. The recovery has been driven by a combination of expanded visa-free entry policies, aggressive state-backed tourism promotion, and viral social media content. Short-form video reels showcasing Chinese destinations have played a significant role in attracting curious travelers from abroad. The government's strategic push to ease travel restrictions and boost its global image has clearly resonated with international audiences.