Cheaper Scotch Puts Pressure on Desi Whisky Makers

Imported Scotch whisky is becoming less expensive, which is intensifying competition for domestic whisky brands in India. As the price gap narrows, Indian producers face mounting pressure to defend their market share. The development raises the stakes for desi whisky companies that have long relied on affordability to attract consumers. Industry players are expected to respond with strategies focused on pricing, quality, and brand positioning.