ChatGPT US Traffic Surged 48% Year-Over-Year in July 2026, Semrush Data Shows

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Semrush Traffic Analytics estimates that chatgpt.com received approximately 1.09 billion US visits in July 2026, representing a 48.38% year-over-year increase. Over the same period, Bing referrals fell roughly 50%, while Google direct figures rose about 11%, though these metrics measure different signals and are not a direct market-share comparison. The data, drawn from a panel of around 200 million anonymized users, are third-party estimates rather than figures reported by OpenAI, Google, or Microsoft. Separate Semrush research found that outbound referral traffic from ChatGPT grew 206% during 2025, with about 21.6% of those referrals directed toward Google. For marketers, the findings highlight growing attribution challenges, as traffic originating in AI chat interfaces is harder to track consistently through standard analytics tools like GA4.

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