ChatGPT to Add Verified 'Business Agents' for Brand Shopping Help

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OpenAI is introducing verified 'Business Agents' in ChatGPT, which act as representatives of brands to assist users with tasks such as comparison shopping. The feature is launching first in beta for eligible e-commerce and online service businesses in the United States. Users can encounter a Business Agent when a participating business appears in a ChatGPT response. Once chatting, users can ask about a company's offerings and pose follow-up questions, such as comparing two products. The feature is part of a broader set of business-focused tools being announced for ChatGPT.

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