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ChatGPT Ads Expand to 89 Countries, Including Pilot Markets in India

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OpenAI has extended ChatGPT advertising to 26 more countries, bringing the total to 89, including 14 additional Latin American markets as well as Nigeria, South Africa, Ukraine and Pakistan. The company reports over 1.2 billion weekly ChatGPT users and more than 100,000 advertisers who have already run campaigns. Ads appear only for users on the Free and Go plans, while Plus, Pro and Enterprise subscribers remain ad-free. Ads in India began in late August with an initial group of brands, and Indian businesses can now buy them through a self-serve Ads Manager with a minimum daily budget of about ₹725. Advertising is matched to conversation context and priced through a relevance-weighted auction.

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