CCPA Fines Rapido Rs 10 Lakh for Misleading Surge Pricing Practices

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India's Central Consumer Protection Authority (CCPA) has imposed a Rs 10 lakh fine on ride-hailing platform Rapido for engaging in unfair pricing tactics. The regulator found that Rapido used a practice known as 'confirm shaming,' which pressured already-booked customers into paying higher fares. The CCPA noted that these tactics falsely suggested customers needed to pay more to secure a ride quickly, despite having completed their booking. Regulators determined that customers had little room to negotiate in such situations, making the practice deceptive and exploitative.

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