CCPA fines McVitie's Rs 1 lakh for misleading 'Wholewheat' label on biscuits
India's Central Consumer Protection Authority (CCPA) has ordered biscuit brand McVitie's to stop using the 'Wholewheat' claim on its product packaging. Investigations revealed that the biscuits contained only 19.5% whole wheat flour, making the label potentially misleading to consumers. The CCPA rejected McVitie's argument that the term was part of its trademark. The company was fined Rs 1 lakh and directed to revise its packaging accordingly. The action is part of broader regulatory scrutiny over misleading health claims on food products.
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