Carolina Won the Stanley Cup but Ranks Ninth in Year-Long NHL Social Attention

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A social media analysis tracked public conversation about all 32 NHL clubs and the league over a year from November 2025 to November 2026. Researchers found that winning and online attention are only weakly linked, with a correlation near zero on the main measure. Carolina, despite winning the Stanley Cup, ranked ninth on the main attention measure, while Montreal led and Nashville placed last. The top-attention clubs generated their biggest spikes mostly on playoff, draft, and lottery days rather than regular game nights. The study's largest single day across the league was tied to the Olympic men's final, not a Stanley Cup Final game.

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