Campaigns Embrace AI Widely Even as Voters View the Technology Negatively

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Artificial intelligence has become a widespread tool in modern political campaigns despite broad public skepticism toward the technology. On the visible front, AI-generated images are being prominently used as part of campaign communications and election-related content. Behind the scenes, campaigns are leveraging AI to process and analyze large volumes of voter data. The technology is also being deployed to draft campaign materials and compose personalized messages targeting specific voters. This growing reliance on AI in politics highlights a sharp disconnect between how campaigns use the technology and how the general public perceives it.

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