California walnut farmer's email outreach triples gross revenue
A walnut farmer in California changed his sales approach by running a targeted email marketing campaign. He contacted customers who had previously bought his cherries and found about 300 of them interested in buying walnuts. Selling directly this way tripled his gross revenue compared with wholesale prices. The results suggest that even a modest customer base can make farm income more stable. As a result, other farmers are increasingly turning to direct sales to reduce financial uncertainty.
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